Know what deserves the menu space.
Every item plotted by how often it sells and how much of its price you keep. Stars to keep and feature, plowhorses to reprice, puzzles to promote, dogs to rework or drop — and a simulator to test a price before you change it.
Guide: Menu engineering explained: stars, plowhorses, puzzles and dogs
Example data from the demo café in the live product.
Menu engineering, up close.
Popularity × margin
Each item's sales and contribution margin on one chart.
Four classes
Stars, plowhorses, puzzles and dogs, with what to do about each.
Real margins
Cost comes from your recipes, which come from your real prices.
Simulate
Try a new price and see where the item lands before you print the menu.
Connected to
Nothing in Ospelia sits on its own. Menu engineering reads from and feeds these.
Good to know
Do I need recipes for every item?
Items linked to a recipe get real margins. The page shows how many of your sold items are linked.
Price every plate on what it really costs.
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