A campaign is a one-off email or text to a group of your guests. You'll see opens, clicks and who came back afterwards.
Before your first send
Set up your sender name, reply-to address and postal address in Marketing → Email & SMS → Sending setup. Every marketing email needs a postal address, and sends are blocked until there is one. See Set up sending: domains, delivery and texting.
Write and send an email
- Go to Marketing → Email & SMS → Campaigns.
- Click New email.
- Give it a Campaign name. Only you see this.
- Under Send to, choose who gets it. You can pick everyone at the brand or a segment.
- Write the Subject line and Preview text. Click Write it for me or Suggest if you want help.
- Add your content. Click Open designer or Switch to designer for the drag-and-drop editor.
- Check the Preview on Desktop and Phone.
- Click Send me a test to see it in your own inbox.
- Click Schedule… to pick a time, or Send now.
Before you schedule, Ospelia runs a quick spam check and tells you about anything that could land you in the junk folder.
Not ready? Click Save draft. To reuse the design, click Save as template. You'll find it later under Email & SMS → Templates.
If a staff member writes a campaign, it may wait for approval. The owner or a manager clicks Approve & send.
Emails and texts, side by side
The Campaigns page has separate Email and Texts views, each with its own count and results. Every row shows a channel icon. To send a text instead, click New text. See Text your guests and reply from the Inbox.
Change a scheduled campaign
A scheduled campaign can be unscheduled, paused or cancelled until it goes out. Once a campaign has gone out, it can't be edited. Deleting a campaign archives it.
Use a ready-made holiday email
Under Coming up on the Campaigns page, click Make the draft next to a holiday. Add your photos and links, then schedule it.
See how it did
Each campaign shows sent, delivered, opened and clicked, clicks per link, bounces and complaints, and visits and online orders that came afterwards. Turn the list of people who opened or clicked into a segment to follow up with them.
Campaigns you sent from another email tool are on the From other email tools tab.
Good to know
Each email counts toward your plan's monthly email amount. See Usage allowances: emails, texts and AI.